Finding Joy in Simplicity | The Inspiration Behind Jovial SS23

Love can come in many forms. I feel it when I return home to Pennsylvania. When I see a dress come together on a mannequin. When my niece and nephews wrap their little arms around my neck. When my sweetheart leaves a brilliant bouquet of coral tulips waiting for me at home.

Love is waiting for us in little moments throughout the hustle and bustle of life.  We end up missing them if we don’t stop and pay attention.

We use beautiful things to express our love. There’s a reason my boyfriend surprised me with coral tulips over an ugly toad. We have an innate draw towards beauty. I’m fascinated by the way humanity can agree on what’s beautiful: a sunset, the Mona Lisa, Brad Pitt. We agree on these things as if they are definitive and yet we can’t define it.

Even my 3 year old niece can recognize beauty- “pretty dress”, “pretty flower”, “pretty princess”, “pretty nail polish”. This recognition is ingrained in us.

The morning that we shot this collection, I felt compelled to include flowers, so I walked to the store and chose light pink and fuchsia carnations.

Flowers make beauty simple. All they need to do is grow and be looked at, and we can all agree that they are beautiful.

I felt compelled to purchase flowers that morning, and when we included them in the shoot, they became the glue for a cohesive collection. Simple beauty. I didn’t feel the need to add or take away anything.